Build A Business From Scratch

My passions have always been gardening and painting. The two seem to go together and this was born out when starting a business in landscaping. It was natural to paint a picture of the finished design in my head. This led me to undertake counseling for those who could not imagine what a garden should look like. My long-standing interest in the outdoors held me in good stead as my little fingers were always in dirt from the time I could toddle.

Once advertising started and my first consulting job came to me it led to other things. The lady was so impressed with what she was offered that she paid me $400 to draw a plan of it. This was something right up my ally.

Putting my imagination to work the plan was a great success and before long there were some 2-3 per week along with consulting jobs. The main requiring for doing something like this is confidence. If one shows that they know what they are talking about and can satisfy their client with quality work, then it has to be a success.

Of course my enterprising didn’t stop there. The main point of this article is that people need to step out of their comfort zone and use their hobbies and interests to build a business. They have to start from scratch to do it but if they have enough confidence and knowledge they will success.

Mistakes will happen and that is the learning curve one has to go through. Costs of consulting work doesn’t have to be over the top as there is no outlay to doing it. Start small and build up. For consulting my charge was $75 and that is more than affordable when most landscape designers might charge 10 times that much for the same advice.

Norma Holt has knowledge that enables her to understand many issues. Political, social and behavioral problems are usually on her list for discussion as well as anything to do with the Spirit of the Universe and reincarnation, which she experienced. She is happy to hear from any of her readers.

Bring Your App Business on the Right Track

Every entrepreneur seeks to know the secret recipe for success. What strategies are made to increase the conversion rate? What are the exciting ideas that can be implemented to make the company grow? It is super strategies that create opportunities for a company. There are always some brand new ideas that you can implement to grow your business. However, not all the existing tricks will give your business a boost. It is only when the right strategies are followed at the right time and the right place that you end up having a revenue-generating business.

If you have an app business, here are 5 strategies you can follow to make sure that your business climbs the ladder of success. Let’s take a closer look:

1. Know the Purpose

To start with, in your mobile app business, it is vital to know the purpose behind the creation of an app and the audience for whom the app is created. The advantages and the true value of the app shall not be confined to the number of features it has and rather on how the user experience is. One of the most significant factors in creating compelling apps is close collaboration among developers, the quality analysis team, and designers.

2. All About Planning

It is the business plans that earn you profits. Only with clear objectives can you come up with the most suitable solutions required by customers. When it comes to creating successful apps, it definitely requires sharp focus. The complexity of a mobile app can be huge but fundamentally, an app must be designed by having an understanding of the real world. Moreover, to come up with engaging apps, it is also important to identify the exact expectations of users. So you see that accurate planning is vital for creating successful apps.

3. Choose Your Platforms Wisely

A significant part of sales depends on how you reach out to your target audience and you basically have to connect with them in the best way possible. Unlike websites, mobile applications are designed for various platforms. These days, there are multiple devices and multiple vendors. For instance, most smartphone users make use of iOS devices and others go for iPhones. Thus, the process of app development completely depends on how customer engagement can be carried out on different platforms.

4. Cross-Check the Intuitiveness of the App

Do you think that the app that you design will help in making your client’s life easier and happier? Once you design an instinctive app, it can end up giving an amazing experience to its users. Apart from integrating notable UX designs and streamlined functions, it is equally important to check whether an app is responsive enough and provides suitable performance to cater to the needs of the user. Also, ensure that the app is free from bugs.

5. Promote Your App

Promotion plays an integral role in boosting your app business. One of the most significant factors behind the popularity of an app is the way it is promoted. Adequate promotion of an app through reviews, ratings, video teasers, recordings, and social media posts helps to create a buzz among the target audience.

When it comes to the app business, the competition is stiff and if you fail to follow the right strategies, you may end up causing your app to lose its visibility among an extensive range of audience. So, follow the sure-shot strategies stated above and ensure the success of your app.

The Ways to Improve Fundraising

Donor management is never easy no matter how easy it may seem; there is always some information that you will need to get and some that you will need to impart in order to learn some of the best ways of it.

In the many things about donor management the one that counts to be the most important of all is improving fundraising and getting into the skills of it all for the best results. Here in this article are the ways you need to follow and imbibe to improve the fundraising program for your nonprofit or church.

1. Be Transparent with Your Donors – Though this might seem like an obvious point, it is usually the one that is most ignored, and the most important of all. What is important about transparency is your donors being able to trust you with all – from your plans to our ideas and ideologies. Also, this is an important point to note because only when they trust you will they be able to steward their money well and you must be able to show them you are doing so. By ‘transparent’ we mean both financial and program transparency.

Financial Transparency: You might not be considering financial transparency to be an important point but this should definitely be on your list of important things. It is considered important to release a note time to time which would show how you are allocating your funds, but your donors are not going to sit and read through that long document. Make sure you give your donors an easy way to digest how you are investing their money. Create a graph, chart, infographic etc. And if it looks like you spent more in say, fundraising, than expected, explain why. Your donors love your mission and giving them a peek behind the curtain creates a sense of belonging and teamwork.
Program Transparency: Program transparency is all about the IMPACT. If you can show your donors the impact their money has made in changing the lives of those you’re serving or where the money has impacted, you can be sure you’ve done your thing right. Create annual reports showing the graphs of how far you’ve come with the support, meanwhile mentioning exactly where you want more changes and where you’re striving to achieve more.

2. Optimize our Donor Experience – Your donors shouldn’t be there for just one years or only a period of time, and that is possible only if you manage to optimize the donor experience convincing them that there are things that’ll help you stay in contact for more than one donation period. Try personalization (which definitely does no longer mean just hey and the first name); it is always recommended to stay in touch with the donors through emails, letters and phone calls. You can segment based on last gift amount, last gift date, a specific campaign – anything. And then create fundraising messaging around each category.

3. Audit Your Systems – Thought this is not important? Wrong!!! One of the most important points to be considered to improve fundraising is to audit your system – audit on your end – use the right set of tool and the right techniques. Keep the audit impartial and keep it clear – this will help you understanding how far you’ve come with your fundraising program and exactly how far you will be able to go with it.

Fundraising for churches, charities and non profits is the thing that does the most benefit and an increase in the finds over a stipulated period of time is exactly what they’re striving for. It is therefore recommended that you use these set of tips mentioned above and create a draft accordingly of you new ideas and plans for an increase in the funds.

Business Package Become A Casualty

Every holiday season, from late October through January, finding a reliable courier or shipping company can become a nightmare. Time sensitive packages are not always given top priority by the big courier services because of their high demand for deliveries during the holidays.

Businesses who rely on courier services throughout the year know the holiday season will become a problem for them due to the overwhelming of daily consumer shipments. Whether it’s a gift being delivered across the country or a medical lab needing sensitive packages transported a few miles away, all packages are treated the same. That means without proper care!. How many times have you seen “FRAGILE” on a package only to receive it smashed. It almost seems some courier services enjoy damaging packages. They think tossing it into the back of the truck is careful. Or rolling it like a bowling ball is fun. Well, not to the medical labs, dental offices, hospitals or other businesses that hope their package is treated with care.

Unlike a consumer who can pre-schedule their package to be delivered, many businesses do not have that luxury. Flexible delivery dates are not part of the business world. Too often a special delivery package needs to be sent within a few miles. It could be within a 100 mile radius or just a 10 mile distance. No matter how far, the package needs to get there NOW.

Don’t wait for your packages to have these issues with your existing courier service during the holiday season. One reason why this happens is they hire temporary drivers and those drivers might not be familiar with the area. And more than likely, they are paid by the hour, so what’s another hour or two on the road to them it’s more money! Managing time-sensitive packages like medical supplies, medial lab tests, or legal documents can get lost easily during this busy season. Local same day courier services are small enough yet large enough to give you the personal care for all same day deliveries.

Isn’t it be time you find a local courier service that is reliable and doesn’t hire temporary drivers? If your business has packages that need to be delivered within 100 miles, ask your business friends on who they use for their deliveries and if they are satisfied. Be sure they have a solid reputation with medical labs, hospitals, pharmacies, dental labs and other businesses that require sensitive packages to be delivered on-time. Many businesses require same day delivery!

Using Advertising Flags to Increase Your Sales

If you are going to establish a new business, know that it is not going to be an easy job. Starting a business is not about setting up a new office. As a matter of fact, the most difficult part of running a new business is getting it promoted the right way. Nowadays, you can use advertising flags for the promotion of your products and services. You can find a lot of promotional tools in the here and now. As far as choosing marketing tools is concerned, you have a lot of things to choose from. One way is to use advertising flags. Let us know more.

Advertising flags

Since technology has introduced so many ways of promoting products and services, the conventional methods have experienced a drop in popularity. They have not lost their usefulness but new methods have rose in popularity with the passage of time. Flags for advertising were used in the past and they are still very effective.

If you have made your mind to make use of this marketing tool for your business, we suggest that you learn to use them well. Given below are some tips that may help you.

Offer discounts

You can make your customers glad by offering special discounts. And for this purpose, this tool can work in an effective manner. All you have to do is put these flags on the sales counter or other areas of your office or store. The thing is that you have to place them somewhere where they can catch the eyes of the visitors.

New products or services

Another way to use them is to put them outside your physical store like the car roofs, hotels, shopping malls, busy streets and restaurants, just to name a few. if you have a new product or service to promote or you want to give a huge discount, this marketing tool can help you a lot. Just put them somewhere where you know that a lot of people see them.

Online business

The use of advertising flags is not limited to new launches and deals. You can also use them for improving your web presence, and endorsing different contests, just to name a few.

Trade shows and exhibitions

If you are going to take part in a big exhibition or show, you may be excited to see a huge audience. You may want to let the people know about your presence or participation in the event. If your prospective customers don’t know about you, they are not going to get in touch with you. Therefore, what you need to do is make them aware of your presence in an easy way. And one way of doing so is to use a promotional flag. All you have to do is put them up at the right place so that others could see it.

Business Growth Leveraging Your Personal Brand

Marketing is like sex. Everyone thinks they’re good at it.

– Steve Tobak

We are in a golden age of solopreneurs: independent, innovative experts who are turning the traditional working model on its head. No longer content with working under layers of organizational management, workers around the globe are increasingly making the decision to take full control of their careers. To carve their own niche and capitalize on their skills. To join the solo revolution.

And you are one of them. A revolutionary!

Creating your own brand has never been easier. With the explosion of social media, solopreneurs have immediate access to billions of people around the world. You can speak directly to anyone, anywhere, at any time. Likewise, the number of services and products consumers have instant access to is infinite. Neither business nor buyer is bound by location anymore.

It is an incredibly liberating age. But it’s also one that some entrepreneurs and businesses find overwhelming.

We’re Living in a Digital-First World

In his book Ctrl Alt Delete, Mitch Joel discusses the term “digital first”. He reveals the five key movements that organizations must embrace to future-proof themselves – or go out of business. One of these shifts is the fact that now, the first place your brand and business are validated is online. Essentially, the internet and social media have the power to make or break your chances of success.

Serial entrepreneur Gary Vaynerchuk is a great example of how to cultivate a successful business by leveraging digital media. Born in the Soviet Union in 1975, Vaynerchuk immigrated to the United States in 1978. From humble beginnings, his father went on to own a liquor store in New Jersey. In the early days of the digital-first world, Vaynerchuk could see the burning potential of his father’s business. After graduating from college, Vaynerchuk transformed the liquor shop into a retail wine store, which he named the Wine Library. In 2006, he started a daily video blog, Wine Library TV. This hugely popular webcast turned him into an internet celebrity. It attracted 90,000 viewers a day and led to a flurry of TV and speaking engagements. In just six years, Vaynerchuk grew the family business from $1 million a year to a whopping $50 million a year.

Not too bad for a small family business, right?

So, as you can see, traditional marketing has been blown out of the water. We’re no longer restricted to cold calling and setting up meeting after meeting to generate leads and sales. Digital marketing has opened an array of cost-effective avenues for self-promotion and lead generation. Sales are now about leveraging your social networks, engaging with people online and educating.

This is, essentially, the social sales model: (see link below)

Today, the businesses and entrepreneurs that make the most impact on their audiences are role models. They’re trusted advisers who create tribes – powerful online communities that help their brands grow. They educate and provide solutions. They’ve jumped on board the social sales train and embrace the connection economy whole-heartedly. Because if you don’t, you get left behind.

But we can’t rest on our laurels. We must build on this massive sales reform and look to the future. We must become industry ambassadors. We must become thought leaders who engage meaningfully with our followers, share generously of our expertise and regard our audiences not just as leads or dollar signs, but as lifetime partnerships.

Why Stand Out from the Crowd

Solopreneurs are the way of the future. They account for 61% of Australian businesses[1]. And with the advent of freelance sites such as Upwork, 99designs, Freelancer and Airtasker, an increasing number of Australians are freelancing. According to freelance marketplace Elance-oDesk, 30% of the Australian workforce – or 3.7 million people – undertake some sort of freelance work[2].

Digital marketing presents an enormous opportunity for solopreneurs. According to Ipsos Open Thinking Exchange, the average person spends two hours a day on the internet. Furthermore, IBM’s Global CEO Study found that CEOs believe social media utilization for customer engagement will increase by 256% over five years. This means social media will become the second-most popular way to engage customers after face-to-face communication.

Social media has created a level playing field. It’s cheap and readily available. You don’t need large amounts of money to build a business. You don’t even need an existing client base – you can start one from scratch online. The internet has given everyone the potential to create a successful solo business.

But there’s a downside to this equal opportunity. Despite the accessibility of social media, one of the biggest challenges entrepreneurs continue to face is finding leads and retaining clients.

The digital marketplace means you’re competing against everyone else with a business like yours. You can’t simply create a LinkedIn or Facebook account and expect clients to come to you. How will they know you’re there? What makes you stand out? When everyone else is pushing their own unique selling point, what will make people choose you?

In a world where customers have immediate access to information on every kind of business around the world, it’s hard to cut through the noise. To gain that competitive edge, you must create a connection.

Being a solopreneur is not enough. You must bond with your audience by offering more than your products and services alone. You need to educate, lead and gain trust. You need to make a real difference to the lives of your clients.

Position, Position, Position

Positioning is fundamental to creating trust and having influence. It’s more than just creating an image. It’s about owning your space in your industry. It’s about flexing your expertise, starting conversations, changing the game, creating engaging content and enlightening others. It’s about being the go-to expert for peers and clients needing guidance.

And it’s what leads to sales.

When you have a rock-solid positioning, your return on investment is second to none. Digital media and technology company Burst Media’s 2014 Influencer Marketing Benchmarks Report found that on average, marketers who implemented an Influencer marketing program in 2014 received $6.85 in earned media value for every $1 of paid media.[3] The primary tools used in Influencer marketing were:

Blog posts
Social syndication and branded content distribution
Influencers and influential content

Blogs. Content. Social media. These are indispensable, cost-effective tools if you want to elevate your positioning from business owner to leading industry expert. And they are what will build your audience’s trust in you.

Tips for Professionals in the Construction Industry

Preparing a resume that is organized, succinct, and eye-catching is one of the best ways for construction professionals to launch a fruitful job search. Eye-catching resumes typically feature highly desired skill sets, relevant certifications, and impressive projects that were completed ahead of schedule and within budget. Below are ten simple resume writing tips that everyone in the construction industry should follow.

1) Tailor your resume to the type of position you are seeking. Employers are often searching for candidates with a specific set of skills. Review commonly required skills for the type of position that you are seeking and be sure to include references to your skills in those areas. Examples of specific skills that are frequently sought in the construction industry include:

Expertise in construction law
Incorporation of sustainable design strategies
Equal Employment Opportunity Employment expertise

2) Include the number of people you managed. It is particularly important to mention work experience that involved supervision of multiple teams of people or a large number of workers. Hiring managers recognize that there is usually a big difference between a candidate who has managed a team of 15 laborers and a candidate who has overseen 150 laborers.

3) Highlight relevant certifications. Industry certifications set professionally trained candidates apart from the pack and often instill confidence in recruiters and hiring managers. Examples of key certifications to consider including are as follows:

Certified Construction Manager (CCM)
Construction Safety Certification
OSHA Hazardous Waste Operations & Emergency Response (HAZWOPER)
Any CPR or First Aid related certifications

4) Highlight three or four of your most notable projects. Be sure to reference the budgets associated with each project to provide hiring executives with an idea of the magnitude of the ventures that you have overseen. You can also showcase your flexibility and breadth of experience by including a diverse collection of projects within the public, commercial, and residential construction arenas.

5) Showcase successful projects that were completed ahead of time or under budget. Continued construction labor shortages are leading to an increase in project delays and overspending. Completing projects ahead of time or under budget is more impressive now than ever, so construction professionals should not be shy about highlighting their ability to exceed client expectations.

6) Reference familiarity with special tools or software. Remaining competitive in the construction industry requires a commitment to learning the latest cutting-edge

Building Information Modeling (BIM) software
Computer-Aided Design (CAD) software
Familiarity with 3D visualization and architectural animation

7) Prepare an impressive portfolio of references. Include people who can provide feedback regarding your skills and aptitudes. Additionally, if a specific skill is required for a position you are actively pursuing, be sure to include references who can discuss your achievements in that area. For instance, if a position requires a candidate with a history of supervising 100+ workers, make sure that the references you include can speak about your ability to oversee multiple teams of workers.

8) Include your LinkedIn URL. A growing number of hiring managers and recruiters are looking at LinkedIn profiles to confirm candidates’ legitimacy and industry connections. Make sure that your profile is up to date and that there are not any consistencies between information on your LinkedIn profile and your resume.

9) Reference any awards or special recognition you have received. Awards that are relevant to the company or position for which you are applying are especially helpful. Examples of relevant awards include the following:

Associated Builders and Contractors, Inc (ABC) awards for excellence in construction
Construction Industry Safety Excellence (CISE) awards for safety improvements
Any local or state awards received for outstanding achievements in the construction industry

10) Seek the input of an expert staffing professional. Enlisting the assistance of a staffing agency is one of the best ways to ensure that your resume is professional and complete. A dedicated agency representative can also provide assistance with career coaching and other job-related activities. Ideally, the agency you choose should have decades of experience providing guidance to professionals within the construction industry.

The role of a well-organized resume should not be understated. By following the tips above, construction professionals can enhance their chances of grabbing the attention of hiring managers.

Underfloor Air Distribution

In our houses, we have vents in the floors and ceilings that shoot out cool or warm air depending on what season it is and whether we have the furnace or the air conditioner on. Because the vents are in a set position on the floor, it makes furniture rearrangement that much more tricky and doesn’t allow for you to re purpose rooms as easily as you may imagine, but it gets hot and cold outside and we want our homes to be cooled or heated at will and this is how it is done.

More and more buildings on a bigger scale however have underfloor air distribution built right in as they are constructed making floor plans more flexible and without the need for static vents in strange places.

This technique is used in areas like data centers that produce a lot of heat from computers and equipment that is constantly used. In this application, isolated air conditioner zones are associated with raised flooring. Perforated tiles are placed under the computer systems to direct air to them, cooling them down in the process. The computing equipment is designed to draw the cool air from below and get rid of the warm air into the room. The air conditioner unit will them draw air from the room, cools it and forces it again through the raised flooring for the cycle to be complete.

Of course, raised flooring and underfloor air distribution go hand in hand and it is all part of the HVAC system in a building. This system makes for improved comfort for individuals in the building, better ventilation for equipment, machinery and of course, staff and improved energy efficiency for the building itself. It also results in reduced life cycle costs and is used in places like museums, schools, churches, offices and airports, all places where lots of people gather and lots of equipment is continually used.

One of the best parts about underfloor air distribution is the fact that reconfiguration of the space is a lot easier, it is also great for computer rooms as they are constantly cooled, reducing the effect of over heating on their operating systems. The only place this newer technology isn’t effective is for wet areas like kitchens, bathrooms, pool areas, gymnasiums and dining areas but it is widely used in common buildings around the country like the New York Times Building and the Bank of America Tower to name just two.

Designing Small Outdoor Spaces in Your Hospitality Business

Every outdoor area, no matter how small it is, deserves to be treated with attention. This need amplifies when it comes to restaurants, hotels, cafes and resorts. So hospitality businesses should be extra careful when designing a small outdoor space like a balcony or even a limited terrace.

In order to turn a narrow area into an attractive place to hang out, two steps must be applied: choosing the right outdoor furniture and installing them effectively.

How to choose the furniture?

Selecting small furniture

When you have a narrow area, you can still furnish it with small items that fits. For example, instead of cramming the balcony with a single sofa, use a couple of chairs and a round coffee table so guests can enjoy a relaxing morning. Don’t forget to take measurements, here a few centimeters can make a difference.

Using multi-functional outdoor furniture

A small area limits the use of several furniture to suit all needs. Therefore, an effective solution would be to use multi functional patio furniture for your restaurant, hotel, resort or cafe. A modular outdoor setting allows you to have a minimum of items with the most uses possible. For example, if a daybed and living set don’t fit together next to the pool, replace them with an outdoor furniture piece that gives you both. In that case, Skyline Design’s Bishan can be an appropriate way to combine the two, as it can be used as a daybed or a sofa set.

Going vertical with decorations

One of the latest garden design trends is the adoption of the vertical space in the outdoors. In other terms, exploiting placing decoration accessories or even plants on the walls surrounding the outdoor living area. In addition, due to this new “wave”, brands are now creating items for vertical use. For example, the famous French brand, Maiori, produced chic planters that can be placed on top of each other, in order to save horizontal space.

How to design the small space to make it look wider?

Designating a focal point

Installing outdoor furniture in a small area can be messy. A bit of organization will turn a chaotic setting into a comfortable and relaxing spot. One of the first steps to take is to focus all the outdoor chairs and sofas to one direction. A focal point can either be external like the sea, the garden or a specific landscape, as well as internal like an outdoor lounge or a hanging chair. You can add accessories according to your needs, but make sure that you still have only one focal point.

Paving the path and the living area

Another way to embellish a small outdoor space is to pave the path and the living area. However, this is a delicate task that can either break it or make it. How? Applying geometrical designs in the pavement can make the outdoor area look smaller. And most probably, that’s not what restaurants and resorts are looking to accomplish, on the contrary.

Keeping it simple with only the needed furniture

One of the main issues in small areas is the lack of space for people to move around. This is mostly due to decoration items that can be dropped out. Therefore, removing all unneeded elements, like decorations and plants, will make the small area more spacious, allowing people to be more comfortable.

Designing a small outdoor space is definitely a challenge for any interior designer or hospitality furniture company. However, choosing the right outdoor furniture, and efficiently designing the area will transform your small outdoor space into an endless paradise. So don’t miss out on this opportunity.

Best Accounts Payable Processing Practices

When it comes to working in accounts payable, there are a dozen things that can happen to cause a good day to become a bad one – and these things are often actions that took but a second or two to happen. These mistakes often occur not because of a lack of training or due to faulty practices but often because people are unaware of ways to improve the work situation.

Thankfully, there are many actions that can be taken to ensure that your business is using the best accounts payable processing practices available. By doing this, you can minimize the risk and exposure that result from not having a totally secure system and effective recovery process. While there are many different steps you can take, one of the most important things is that you track a number of elements in the accounts payable processing department.

· Keep up with the number of invoices that come into the accounts payable department in given period of time. The larger your company the more of these there will be. Tracking these will give you a baseline and make it easier to track other items within your department.

· How many invoices are processes as a percentage of the total number of invoices during a specific amount of time. Tracking this helps measure how effectively and efficiently your department is getting the work done. If you feel that the work being done is not enough, then sit back and determine what can be done to make your department more efficient.

· Pay attention to the rate of wrong payments as a percentage of total payments. You need to be aware of any over or under charges. Using a HER program can minimize occurrences such as these.

· Figure out how much it is costing you per invoice processed. Be sure to note things such as software costs, IT support, hardware, and any other types of overhead. There are a number tools that can help you be effective and yet still keep the bottom line in the black.

· Track how many invoices are electronic versus paper. It is cheaper to process an electronic invoice than a paper one. In addition, the electronic invoices require less time to process. Hence, the more electronic processing and information storage is a better way to improve your budget and work efficiency.

Having the best accounts payable processing steps in place, you can be certain that you are doing all you can to protect your business. Talk to a team of business management specialist and learn how you can begin to better protect your company.